1/4
HUSFLIDEN
- CATEGORY
- Innholdskommunikasjon
- YEAR
- 2025
- ROLE
- Content, design & video
Norge sydd sammen (Norway sewn together) — a campaign selling a vision of community through craft.
DESCRIPTION
"Norge sydd sammen" (Norway sewn together) — a transmedia campaign for Norsk Husflidslag to sell more courses. Group assignment in IKO1200 Content Communication, spring 2025.
MY ROLE
Strategy, concept and content: posters, newspaper banners, Facebook ads, a YouTube ad and the campaign video.
PROCESS
Insight from Statistics Norway, Ipsos and NDLA. Audience aged 40–60 in Oslo with a multicultural background. User journey from poster to VG, Facebook, YouTube and sign-up.
RESULTS
SMART goal: 5% more paying course participants. From the user test: "I would sign up."
TOOLS
Adobe Photoshop · InDesign · Premiere Pro
